Parallel Lines provide services to their family firms so they can focus on delivering the best service to their clients. The collective values of our family firms are the guiding principles we all agree to adopt.
Clients – are our business, it’s that simple
Collaborative – sharing ideas and working with fellow experts makes us better at our jobs and provides better outcomes for our clients
Accountability – we must always be accountable to our clients, our colleagues and our communities in how we conduct ourselves
Clarity – avoiding jargon is essential and providing clients with clarity over their financial situation sits at the heart of what we deliver
Confidence – ultimately we want our service to provide all clients with confidence that their money and plans are in good hands
Competence – we want all clients to feel they have a good grasp of their financial situation and feel competent in managing all of their affairs